theSECRET is a full service consultancy with more than 20 years of salon and spa operations experience. We use what we've learned in the "University of Life" to help others create rewarding and profitable businesses. Our purpose is to help our clients' develop their own "SECRET Sauce" - how to outsmart the competition, how to recruit, retain and motivate employees and ultimately how to make more money. We've learned what it takes to make a Salon and Spa Succeed!

Ana Loiselle-Donahue, President With almost 10 years experience in new business start-ups and transformations, Ana Loiselle is a specialist in finding new sources of revenue and growth for companies of all sizes. She founded theSECRET in 2004 to help businesses flourish through creative — and powerful — new solutions; including brand development, strategic financial planning and employee training. She has already helped numerous companies improve their performance through innovative business practices. Her process is based on six key steps - Systems, Economics, Compensation, Retention, Education and Teamwork. Ana's background includes a long career in the salon/spa industry as a product sales representative, educator, management consultant, and spa owner. Her leadership foresight was influential in making her former business, Anna Luis Salon & Day Spa a two time National award winner of Salon Today's Top 200 Fastest Growing Salons. She holds a license in both cosmetology and aesthetics; making her more then just a consultant but a true mentor and coach. She speaks on topics related to new business start-ups, trends and marketing strategies. Building on her distinctive SECRET Foundation, Ana believes every owner must build their own unique brand from the inside, or few will believe it on the outside. Ana can be reached at .

Larry Donahue, Vice President & Corporate Counsel Larry Donahue is a seasoned attorney who is an expert in contracts, negotiations and gift certificate law; and boasts over 19 years of business development and management consulting experience. His clients range from small startups to the Fortune 50, including GE Capital, Bank One, IBM and Amadeus. Managing and leading numerous businesses, including SpaBoom, FatCow Web Hosting, Baker Robbins & Company, and Leapnet, Inc., Larry brings significant experience and a distinguished career to theSECRET. Larry also holds a Bachelors of Science in Electrical Enginering. He is licensed to practice law in the States of New Mexico and Illinois, and is a registered patent attorney. He as contributed to multiple Internet and spa focused publications. Larry appeared on the New Mexico Business Journal’s “40 Under 40” in 2003 and 2004.

Rhonda Nesbitt, Medical Spa Educator & Coach Rhonda Nesbitt is Registered Nurse & Aesthetic Nurse Specialist with 5 years experience in Emergency Medicine, Dermatology, Plastic and Cosmetic Surgery. She has been a clinical trainer for an aesthetic laser company and an independent contractor for physicians administering their aesthetic injectables, such as Botox, dermal fillers, and sclerotherapy. She is an expert with chemical peels and microdermabrasion, photo facials, laser hair removal and acne clearance procedures. As an Aesthetic Nurse Specialist, Rhonda focuses on brining cutting-edge medical technology to our clients. She is dedicated to the principle that a client should enjoy the best, most cost-effective technology for age-defying cosmetic treatments available. Rhonda is passionate about, and a perfectionist in, the medical spa arena; and has developed many medical spa programs that have had significant improvements to the bottom line.

Lily Diego, Interior & Space Designer Lily Diego, possesses over ten years of experience in the field of Architectural and Interior Design. Lily is dedicated to providing a customized approach to each of her projects. She understands the importance that good design is vital and every aspect of the design goes toward delivering the incomparable spa client experience. Lily has designed for both Day Spas and Medical Spas in the US.  She knows that a good design will help generate revenues, increase retail sales attract new clientele and help retain valued employees.  Her company, A Perfect Setting LLC, provides exclusive Salon and Spa designs for theSECRET.  Lily can be reached at info@TheSecretConsultant.com

Rehana Khan-Brown, Graphic Designer With over 16 years experience in Graphic Design, Rehana Khan-Brown has found a unique niche designing for the salon/spa industry. Rehana began her career in the print industry where her clients ranged from small hometown businesses to large corporations. Her design capabilities are extensive; ranging from basic business literature to logo design and concept development. Rehana's vast knowledge of Graphic Design has also afforded her the opportunity to educate and train in-house graphic designers for several companies including Pioneer Sugar and Health Delivery, Inc. She has also lended her talents to schools such at Kettering University and Michigan State University, as well as several non-profit organizations. Combining efforts with President Ana Loiselle-Donahue for over 10 years ago, Ana has passed on her passion for helping businesses grow and succeed to Rehana. Together they have forged a creative partnership for the salon/spa industry. Rehana can be reached info@SecretFormulations.com

Strategic Industry Partners: Check out our Salon and Spa Partners for recommendations on top-notch organizations to help your business grow!

 theSECRET Salon & Spa by Design             Albuquerque, NM               866.288.7353