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Free Newsletter>
Having a Clear Purpose for Success
Success within any salon or spa resides on the expectations
or goals that are set by the managing parties and making
sure everybody is focused on the same purpose. These goals
or expectations should be clearly understood and the focus
of the staff to accomplish.
If your staff is not clearly contributing toward this aim
it's more then likely they do not know your organizational
purpose and goals.
Below are 5 steps for you to ponder and work on:
Step 1. What do I want to accomplish with my salon/spa?
What is most important to me?
Step 2. What is your salon's Purpose? Why does your
organization exist? Knowing why your salon or spa exists
helps keep your business focused on what is (and what is
not)its work.
Step 3. Where do you see your company going? (Vision)
Have a clear and well communicated vision so your people
know where you want to go. When you begin the process of
strategic planning, visioning comes first. When visioning
the change, ask yourself, "What is our preferred future?”
Step 4. What strategies need to be in place to accomplish
our vision?(missions) Measures and targets must be
established for key areas of the business (new clients per
month, retention, productivity, retail sales, average
ticket, etc) Creating and measuring goals are essential so
that when they are not being met, analysis and strategy can
be changed mid-stream to ensure success.
Step 5. What are our core values? Values are standards for
conduct common across your organization. Values will
anchor your organization's overall behavior. Examples of
values are:
*We value people
*We are customer focused
*We act with honesty and integrity
*We trust and respect each other
Each of these items are slightly different by way of
meaning and emphasis. Defining what these mean to you and
your employees will help everyone better understand what
the
focus of your salon or spa should be. If your organization
has no stated purpose, vision or missions you will have
nothing to aspire to or hold your employees accountable to.
This process may seem vague and superfluous. The long-term
benefits are substantial. Try it out and see!!!
NOT CLEAR ON YOUR SALON'S PURPOSE? NEED SOME DIRECTION?
the SECRET Salon & Spa by Design can help!! Call us at
248.546.4312 or e-mail us at Info@TheSecretConsultant.com
theSECRET Salon & Spa by Design Royal Oak, MI 866.288.7353
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