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Free Newsletter>
4 Ways to Market Your Salon or Spa
There are multiple marketing ideas that can be implemented
to increase the traffic of your salon or spa. These ideas
can be as simple as mentioning your business whenever you
meet someone new or as aggressive as building your own
website. I would like to talk about the later.
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Websites are a great way of reaching the masses here in
today’s technologically advanced society. Many salons are
using the internet to market their business to consumers
inside and outside of the community. If you do not have a
website for your salon, you are already lacking in your
marketing. The use of a website as a marketing tool has
become a staple in today’s successful businesses.
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With the use of a website come other ideas such as offering
your clients instant online gift certificates. Though your
company may already offer some form of a gift certificate;
instant online gift certificates have been shown to
increase business as much as 30 percent. It creates a fast
and easy way for customers to choose a gift certificate and
also increases your out-of-town and last minute sales.
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How about using a text messaging service to increase
business? Many successful salon and spa owners are turning
to today’s mobile to mobile text messaging technology to
alert customers of specials and open appointment times.
Picture you have a client cancel an appointment on you-
this creates a void in your schedule, and most of all you
are not getting paid if you don’t fill that void. You
would obviously love to fill that opening, and you can by
alerting your clients of this available time. It is a very
easy task to do. Just pick up a phone, leave a voice
message and your message gets converted to whatever medium
your clients specify. This can be text, pager, email, and
PDA on any service, anywhere, and anytime.
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Also once you have your website you need to market the
website itself. How else will people know that you have
one? An easy way to do this is to put your address on
everything you can think possible. Does your company have
shopping bags that you give out to your customers? How
about business cards, brochures, or receipts? These are
all things that you should print your website address on.
As humans we learn best through repetition. So the more we
repeat the address on all of our products the more likely
someone will visit the website. One idea that I have found
works the best is to give out bookmarks with the salon or
spa’s name, logo, and web address on them.
There are many ways that you can use today’s technology to
increase business. It’s all about becoming creative and
taking advantage of the services that others have created
for us.
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Want more information on, On-Line Instant Gift Certificates
or Group Text Messaging??? Give us a call at 248.546.4312
or e-mail us at Info@TheSecretConsultant.com
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theSECRET Salon & Spa by Design Royal Oak, MI 866.288.7353
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