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8 Steps to Building a Successful Brand
Defining your brand is like a journey of self discovery.
It can be difficult, time consuming and uncomfortable. It
requires at the very least you develop the following 8
steps:
Get a Great Logo. Place it everywhere.
Write Down Your Brand Messaging. What are the key messages
you want to communicate about your brand? Every employee
should be aware of your brand attributes.
Integrate Your Brand. Branding extends to all aspect of
your business -- how you answer your phones, what your
employees wear, what you serve your customers to drink;
everything.
Create a "Voice" for Your Company that Reflects Your Brand.
This voice should be applied to all written communication
and incorporated in the visual imagery of all materials.
Is you brand friendly? Be conversational. Is it ritzy? Be
more formal. You get the gist.
Develop a Tagline. Write a memorable, meaningful and
concise statement that captures the essence of your brand.
Design Templates and Create Brand Standards for Your
Marketing Materials. Use the same color scheme, logo
placement, look and feel throughout. You don't need to be
fancy, just consistent.
Be True to Your Brand. Customers won't return to you -- or
refer you someone else -- if you don't deliver on your
brand promise.
Be Consistent. I placed this point last only because it
involves all of the above and is the most important tip I
can give you. If you can't do this, your attempts at
establishing a brand will fail.
Remember -- A brand isn't based on "we'll try." Leading
brands keep their promise and always deliver.
theSECRET Salon & Spa by Design Royal Oak, MI 866.288.7353
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